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Multidisciplinary designer

designer

Product Design Lead creating fintech, AI, and emerging tech products—from early ideas through launch and growth.

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Matilda

Hi, I'm Matilda Anashie. I design digital products, explore emerging tech, and care deeply about building things that genuinely help people.

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Open to product design leadership opportunities and collaborations across fintech, AI, and emerging technology.

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Open to product design leadership opportunities and collaborations across fintech, AI, and emerging technology.

DESIGNER
ILLUSTRATOR
ENTREPRENEUR
PRODUCT
UX/UI
ENGINEER
Portrait of Matilda Ipeh Anashie

Hi, I'm Matilda Ipeh Anashie

I'm a Nigerian Product Design Lead with 6+ years of experience designing AI, fintech, creator economy, SaaS, and Web3 products across Africa, Asia, and Europe.

My background in Electrical and Electronics Engineering and Telecommunications Engineering shapes how I work: understanding complex systems, finding the human problem within them, and building clear, trustworthy products. I currently lead product design for MUST Company’s Blockchain and User Experience Innovation Design team, guiding a four-designer team across two Web3 products, their websites, and a shared token ecosystem. I also introduced design-system and AI-assisted workflows that improved design-to-development handoff by 40%.

Beyond product work, I co-founded Canann Impact Foundation, contribute to open-source technology through Outreachy and ODK-X, and support the design community through mentorship, writing, and speaking.

View Resume
Journey
2025
Product Design Lead, MUST Company
AI-native product development · Web3 & Fintech · South Korea
2025
Founding Product Designer (Contract), Tirra
Product transformation & redesign following market pivot
2024
Product Designer, Wowzi
Creator economy platform · $2M in creator payouts · Africa
2023
UX Designer, Cecure Intelligence
Enterprise SaaS & cloud products · United Kingdom
2022
UI/UX Designer, Links and Metrics
Marketing design agency · Nigeria
2021
Designer, Folde Studio
Full-service creative studio · Brand, web & product design
Community
2024
Canann Impact Foundation ↗︎
Co-Founder · 1,800+ students reached · 2 technology clubs established
2023
Outreachy · ODK-X Community
Open-source contributor to ODK-X Survey and Tables
46+
Designers Mentored
Portfolio reviews · workshops · career coaching
5
Speaking Engagements
Panels & talks · 2,500+ tech professionals reached
After work hours
  • read a new chapter
  • fill journal pages
  • disappear into a playlist
  • draw or just doodle
  • notice type everywhere
Tuesday
Dear Zoey,

something happened today and I realised —

"Everything we need to be happy in life is right in front of us and yet we look for it in all the wrong places."

WEEKEND WATCH

I love watching movies, but my latest obsession is K-drama. The stories and the acting keep me absolutely glued to my screen. A perfect weekend unwinding mood.

01Reply 1988
02Mr Queen
03Business Proposal
04Alchemy of Souls
Now playing
Stay With Me
Chanyeol & Punch · Goblin OST
1:37
4:16
SIDE QUEST
New Goal'
run a half marathon

Open to product design leadership opportunities and collaborations across fintech, AI, and emerging technology.

At a global conference
Exploring new tech
Tech outreach for young girls
Panel on African startups

Bits of my life

Design Leadership · AI-Native Practice · Web3 Fintech · South Korea · 2025 — Present

Leading product design across two Web3 products and a shared token ecosystem.

Role
Product Designer →︎ Product Design Lead
Duration
Feb 2025 — Present
Team
Blockchain and User Experience Innovation Design (BLK-UXI)
Scope
Global MSQ · SuperTrust · KWT ecosystem
Two products — one shared token ecosystem
App · Website
Global MSQ

The ecosystem’s primary fintech app and the main entry point into the MSQ Design System. Shares wallet and transaction patterns with SuperTrust and supports KWT as a tradable asset.

Visit site ↗︎
App · Website · Polygon · SUT
SuperTrust

An independent app and a redesigned site, built on the same wallet and transaction patterns as Global MSQ — a connected wallet behaves identically in both.

Visit site ↗︎
Token · Website · Polygon
KWT Token

KWT is not a standalone product. It has its own website and can be traded as an asset within both Global MSQ and SuperTrust, using their existing transaction patterns.

Visit site ↗︎
Global MSQ markets screen
Global MSQ digital-asset screens
SuperTrust on-chain data on Polygonscan
SuperTrust mobile
tl;dr — if you won’t read the whole thing

Lead product design across Global MSQ and SuperTrust while giving the KWT token ecosystem one coherent experience across apps and websites.

My role(s)
Lead the Blockchain and User Experience Innovation Design team (BLK-UXI)
Independently owned the Global MSQ, SuperTrust and KWT websites while leading app design with a team of four designers
Standardised wallet connection, transaction signing, gas estimation, P2P transfers, airdrops and asset management across Global MSQ and SuperTrust
Established an AI-assisted workflow using Claude and Codex, with Google Stitch supporting visual ideation
Outcome
01
2Web3 products aligned around shared wallet and transaction patterns
02
3product websites independently redesigned: Global MSQ, SuperTrust and KWT
03
Dec 2025promoted to Product Design Lead after expanding from execution into systems and team leadership
04
Wallet-related support tickets dropped from ~10/month to ~2 after the shared connection flow shipped
05
New flows now start from shared patterns instead of a full design cycle — the airdrop claim flow went from concept to dev-ready in 2 days
The Context

Global MSQ and SuperTrust shared the same ecosystem. Their experiences did not yet behave like it.

MUST Fintech’s ecosystem includes two Web3 products: Global MSQ and SuperTrust. Each has an app and website. KWT is a tradable token available within both products and supported by its own website — not a third standalone product.

Despite that shared infrastructure, each product’s wallet connection, transaction signing and gas estimation flows had been designed independently — different copy, different error states, different visual treatment for the same underlying action.

In December 2025, I was promoted to Product Design Lead for the Blockchain and User Experience Innovation Design team (BLK-UXI), expanding my responsibility from individual execution to systems, team direction and design quality across the ecosystem.

The team now uses Claude and Codex for AI-assisted product work, with Google Stitch supporting visual ideation. The AI-Native Design playbook provides the shared process for grounding generated work in existing product evidence.

Leading the Team

Four designers, two products, two continents — how the work actually runs.

01

How work is divided — I own the three websites end-to-end, the design system, and overall system direction, and I design on the products themselves, leading redesigns and new features alongside the team. The four designers own product surfaces across Global MSQ and SuperTrust. The rule that keeps this from becoming a bottleneck: anything touching wallet connection, transaction signing, or gas flows goes through shared-pattern review before build — surface-specific work ships on the designer’s own judgment.

02

The review standard — reviews check three things: does it use the shared pattern where one exists, does every state — loading, error, empty, success — exist before handoff, and can a user tell what to do next without reading the body copy.

03

The disagreement that changed how I design for this market — a teammate implemented a wallet screen I wanted stripped back; my instinct was minimal, theirs was dense. They held their position, so instead of deciding by title, we tested both. Their version won. That was a real learning curve for me: testing showed this audience preferred everything visible and upfront — balances, assets, actions all on the screen, nothing hidden behind interactions. I now design differently for this market than I would for a Lagos or London audience, and I hold my own preferences more loosely against evidence.

04

Working across Nigeria and South Korea — I don’t speak Korean (yet — I’m learning). What makes the gap workable: every design ships in Korean and English, async feedback runs through Loom recordings with linked files instead of meetings across an eight-hour offset, and a Slack translation integration renders any message into each member’s preferred language. Sprints stay fast without anyone waiting for a live call.

05

How the team has grown — every designer on the team now builds full products end-to-end with AI-assisted workflows, a capability we developed together and that has directly reduced delivery time. Designers who were executing specs when I joined now own complete products under their own judgment.

The Output

Redesigned for trust — the front door to a Web3 ecosystem.

Before a user connects a wallet, they encounter a website. I independently led the redesign of Global MSQ, SuperTrust and KWT — clarifying each proposition and creating a more credible entry point into the wider ecosystem. The redesigned websites built trust for partners and users.

SuperTrust — Your Gateway to Digital StabilitySuperTrust · Gateway to stability
SuperTrust website — Real-World ImpactSuperTrust · Homepage
KWT Token websiteKWT Token · Website
KWT Token · The front door

“The stable coin of South Korea” — on the same rails, in the same language.

SuperTrust · Website redesign

From a generic crypto template to a product that reads as trustworthy.

SuperTrust website before and after redesign
Core screens · one wallet, one language

The same flows — wallet, trade, airdrop —
follow one interaction standard across both products.

Global MSQ and SuperTrust now share the same approach to connecting wallets, signing transactions, estimating gas, transferring assets, managing holdings and claiming airdrops. KWT is traded through those existing product flows rather than through a separate embedded experience. A user who learned to sign a transaction in Global MSQ can complete the same action in SuperTrust without relearning anything — same confirmation structure, same gas display, same error language. Before, these were three different flows for one identical action.

Global MSQ home and markets
Home & marketsGlobal MSQ
Shared wallet and portfolio
Wallet & portfolioShared backbone
Token select and asset management
Asset managementToken select
KWT transaction history
Trade · Transfer · HistoryKWT as a supported asset
Airdrop participation and claims
Airdrop participationClaim & points
Account and wallet settings
SettingsAccount & security
SuperTrust wallet and portfolio screensSuperTrust · Wallet & portfolio
SuperTrust app menu and market screensSuperTrust · App system
Global MSQ · Settings & wallet

Every wallet control
in one predictable place.

Account, payment and security settings share one structure across Global MSQ and SuperTrust — so connected wallets, bank accounts and termination flows behave identically wherever you are.

Global MSQ settings screen
SuperTrust · SUT mobile app

A credit platform
that travels in your pocket.

The SUT mobile app extends the same transaction and asset patterns to a global blockchain credit platform — transparent trading and earn-and-utilise flows, all on the shared backbone.

SUT mobile app landing
2
Web3 products aligned around one shared interaction standard
3
Websites independently redesigned across Global MSQ, SuperTrust and KWT
4
Designers led across the mobile product work
Reflection

The highest-leverage design work wasn’t a single screen — it was creating shared wallet and transaction patterns across two apps while giving four designers a clearer standard to build from. Standardising gas estimation, signing and confirmation states created more room for the decisions that still require judgement: trust, risk and product context.

Next Case Study
MSQ Design System —
Fintech Infrastructure at Scale
Design System · 2025View Case Study →︎