Multidisciplinary designer
Product Design Lead creating fintech, AI, and emerging tech products—from early ideas through launch and growth.
WORK WITH ME ↗︎
HIGHLIGHTS
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Fintech01 / 03
Tirra
600+ waitlist · 1k+ beta transactions
02 / 03
MSQ Design System
40% faster design-to-development handoff
03 / 03
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
Hi, I'm Matilda Anashie. I design digital products, explore emerging tech, and care deeply about building things that genuinely help people.
Slice of me
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Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Selected work
Hiring or building? Let’s talk
Web Design01 / 09
Folde Studio
A scalable sales and publishing system
Fintech02 / 09
Tirra
600+ waitlist · 1k+ beta transactions
03 / 09
Wowzi
Creator marketplace across user types
04 / 09
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
05 / 09
MSQ Design System
40% faster design-to-development handoff
Brand & Web06 / 09
Wowzi Brand System
One brand system across 3 products
HR · Wellness07 / 09
Buddily
Ethical virtual coworking across 3 user experiences
SaaS08 / 09
Refsoft
Marketing operations across campaigns and ROI
E-commerce09 / 09
TAJRR
Two-sided commerce across web and mobile
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Hi, I'm Matilda Ipeh Anashie
I'm a Nigerian Product Design Lead with 6+ years of experience designing AI, fintech, creator economy, SaaS, and Web3 products across Africa, Asia, and Europe.
My background in Electrical and Electronics Engineering and Telecommunications Engineering shapes how I work: understanding complex systems, finding the human problem within them, and building clear, trustworthy products. I currently lead product design for MUST Company’s Blockchain and User Experience Innovation Design team, guiding a four-designer team across two Web3 products, their websites, and a shared token ecosystem. I also introduced design-system and AI-assisted workflows that improved design-to-development handoff by 40%.
Beyond product work, I co-founded Canann Impact Foundation, contribute to open-source technology through Outreachy and ODK-X, and support the design community through mentorship, writing, and speaking.
My essays, notes, experiments, and opinions.
- read a new chapter
fill journal pages- disappear into a playlist
draw or just doodle- notice type everywhere
something happened today and I realised —
"Everything we need to be happy in life is right in front of us and yet we look for it in all the wrong places."
Living life in colours 🌻🦋
I love watching movies, but my latest obsession is K-drama. The stories and the acting keep me absolutely glued to my screen. A perfect weekend unwinding mood.
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Bits of my life
Designing one place to manage campaigns, affiliate networks, and marketing ROI.
Took over an early-stage concept and completed a unified marketing operations platform for campaign performance, affiliate networks, payments, and ROI.
Businesses were spending real money on marketing with almost no idea what worked.
The inherited research and product brief showed the same problem across B2B and B2B2C teams — from FMCG brands running referral campaigns to SMEs working through affiliate networks: marketing activity lived across disconnected tools that did not share context.
ROI was guesswork. Attribution was a spreadsheet. Incentive schemes were managed in WhatsApp groups.
One unified platform. Every marketing channel. One source of truth.
Building on the initial onboarding work, I designed the rest of the MVP as one connected system — giving businesses a single place to create and track campaigns, measure ROI, manage affiliate and referral marketers, handle payments, and make data-backed decisions.
Every screen had one job: make the data impossible to misread.
Dashboard-first hierarchy — the main view shows the metrics that matter most for the current campaign phase, not everything at once.
Attribution transparency — every conversion traceable back to its source, channel, and marketer. No black-box calculations.
Non-technical UX — designed for marketing managers, not data analysts. If you need Excel to understand it, the design failed.
The real competitor wasn’t another SaaS tool. It was the spreadsheet. Every design decision had to be better, faster, and clearer than a manually maintained Excel file.
The design was completed. The product was paused before launch.
Refsoft is a portfolio name for an unnamed client product. I inherited the early branding and onboarding work, completed the remaining platform experience and marketing website, and closed the three-month engagement with the agreed design scope delivered. Because the product did not launch, this case study does not claim usage, adoption, or business-performance results.
Taking over a partially defined product required a different kind of design leadership: preserve what was useful, identify what was still missing, and create coherence without restarting the work. The strongest outcome was a complete system in which campaigns, people, payments, and performance data could be understood as parts of the same operation.